According to a recent article by Fast Company, it is crucial that businesses capture their viewer’s attention straight away in order to keep them watching. It is reported that you have just 20 seconds to grab an onlookers’ interest and it is vital that you do this to boost your marketing efforts.
The watcher will make up their opinion on your video and this will reflect how they feel about your brand. It will determine whether they stay around and purchase your product/service or enquire about further details. Therefore this is your challenge to engage them from the very beginning to keep them around for longer.
So here are some top tips to make sure you attract the viewer the first instance your online video plays.
- Make them keen
There are various ways you can hook the consumer to watch on. If the opening sequence is weird and has the ‘wow factor it will make the reader want to carry on to see what it is about. Make them keen by posting something which will stir their curiosity; such as posing a question but waiting to deliver the answer.
- Offer a reward
Consumers love a bargain and the gratification that they have won some sort of prize, so appeal to a viewers’ inner competitiveness and offer a reward at the end of the video. Obviously if you offer a prize you need to go through with this or otherwise you will just cause annoyance. It may not be a physical prize but a discount off a service.
- Social media
Utilise social media platforms from the start by sharing it on Facebook, Twitter and YouTube. By sharing the video, are they entered into a draw?
- Core message
What is the video about? You need to relay this from the very start to show the viewer what the rest of the video is about. A full synopsis is not required but as long as you communicate the core message clearly, they will understand what the video is for.
The opening sequence is important and how you shoot it is vital. What colours are used, is someone speaking, is there background music,
Here at Vidify, we have a vast array of experience and knowledge to produce expert videos that will grab and hold the viewers’ attention.