Computer giant Microsoft has announced that it has bought start-up video search engine VideoSurf for an undisclosed amount.
The company was founded in 2006 and developed technology allowing users to search across a wide range of sites so they can view music videos, promotional videos and funny video clips from various websites, including both professionally created and user generated content.
Microsoft will be using the technology for online gaming on its Xbox Live platform.
Although the exact amount hasn’t been revealed, blog TechCrunch says that the purchase price was probably around $70 million. VideoSurf had previously received funding from former US vice-president Al Gore and a Facebook executive before the takeover.
The director of Xbox Live for Microsoft’s Interactive Entertainment Business, Alex Garden, said in a statement: “VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across our platform.”
“Over time, as we integrate VideoSurf’s technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results.”
The growth of technology such as VideoSurf has exciting benefits for businesses that create their own videos and share them online, as it means that they can be found easier and as a result be viewed more.
More companies are seeing the benefits of investing in promotional videos as there is so much a business can do with this form of media, no matter what sector they are in, so contact us or browse our website vidify.co.uk to find out more about creating your next online video.