It has been ruled by the London Organising Committee for the Olympic Games (Locog) that sights and sounds of the Games cannot be published online.
According to the committee, spectators are banned from uploading pictures or videos on the internet on sites like YouTube, Facebook or Twitter.
A Locog spokesperson said: “Images, video and sound recordings of the Games taken by a ticket holder (or, the Advertiser understands, roadside viewers in non-ticketed areas) can only be used for private purposes.
“In addition a ticket holder may not license, broadcast or publish video and/or sound recordings, including on social networking websites and the internet more generally, and may not exploit images, video and/or sound recordings for commercial purposes under any circumstances, whether on the internet or otherwise, or make them available to third parties for commercial purposes.”
The news has caused controversy across the UK, with many citizens claiming that the biggest sporting event in Britain’s history should be celebrated and recorded to pass onto to future generations as keepsakes.
It is a momentous occasion for any person living in the UK and one that many Brits may not experience ever again in their lifetime. Others claim that it is physically impossible for the government to stop them from taking pictures and sharing them online.
Further rulings claim that traders and pub landlords who are not official sponsors of the Olympics are forbidden from using slogans, logos and words associated with the Games. Locog states that official trademarks are reserved for licensees and sponsors.
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We cannot dispute with Locog’s ruling on publishing video of the London 2012 Olympics on the web but we can produce bespoke website video to boost your brand’s image online.