Almost of half of the nation watch videos on the web on a daily basis and the average person spends seven hours a week watching online video, according to a recent study.
A survey commissioned by video ad company YuMe found that the majority of consumers prefer short videos as opposed to long ones as 70% of those surveyed said that they watched videos less than five minutes in length.
Why is online video becoming more and more popular? Well the number one reason stated by respondents was accessibility. Many appreciate the fact that they can watch videos on the internet whenever they like, including on the move on their mobile phones. This convenience gives the audience the feeling of independence and power because they are not restricted to a time zone etc.
The quality of online video was on par with television but the attitude towards web video was better in terms of exclusive content that is not available elsewhere, as well as that it is a great way to stay up-to-date and know what is going on at present.
What is more, only 29% of those surveyed skip more than 75% of adverts in online video in contrast to 49% of those on TV which means more consumers are watching ads on the web.
Further findings showed that 66% are watching more video in comparison to last year and the biggest increase is in women as 70% confessed to watching more online video whereas only 30% of men said that their habit has increased.
The results are fantastic for businesses looking to market their brand online, especially given that the majority of consumers are watching the adverts. This means you can boost your presence on the internet and increase sales, simply by creating a high quality, engaging video with the likes of our web video production company.