The importance of online video with the rising popularity of mobile technology is boosted by the fact that many mobile network providers are trying to improve their systems.
3 Mobile is the latest firm to try and boost the online video experience for its consumers by introducing the internet Video Optimisation Gateway (iVOG) platform from Ortiva Wireless.
The company aims to implement the software in a bid to deliver sufficient quality levels to subscribers and the service is designed to give mobile broadband consumers a superior video experience by reducing the buffering that can affect online video streams.
The impact of delivering mobile video will heighten over the coming years with the widespread popularity of smartphones. According to Allot Communications, an IP service optimisation solutions for service providers firm- video represents 40% of all mobile traffic.
Phil Sheppard, Director of network strategy at 3 Mobile, said the company selected the iVOG platform after an extensive trial process. He added: “Ortiva’s scalability advantages allowed the deployment to be paid for entirely by the savings in network expansion costs, while at the same time improving the subscriber quality of experience.”
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