Computer games and videos have been named as the top toys for girls, replacing traditional dolls according to a recent survey.
Findings by energy firm E.ON reveal that modern girls prefer hi-tech online video games rather than playing with dollies like Barbie or Cabbage Patch dolls and it isn’t just young females that are turning their backs on old-style toys.
The research of 2,000 people found that boys favour contemporary gadgets like the Xbox and iPod instead of construction figurines such as Lego.
Electronic toys have risen from the fifth most popular play thing in the 1980s to the leading accessory for the 21st century child. The Daily Mail report that the move towards electronic toys started in the 1980s with the Nintendo Game Boy however, experts claim that dolls will never go out of fashion despite the fact they’re less popular.
Further findings show that the number of children owning battery-operated toys has tripled. Board games have suffered the most with only 3% of kids born in the ‘90s having one. Experts have blamed the shift in trend on that more children are being put in front of television screens because it is easier than interacting with a board game.
Adrian Voce OBE, a child’s play campaigner, explained that playing with toys is important to develop their motor skills and hand-eye coordination. He said: “It is important not to label gadgets ‘bad guys’ because children need to learn how to use electronic devices in an increasingly computerised world.”
He added: “However, there are dangers that children will become over-reliant on what is essentially a two-dimensional screen-based interaction.”
As evident of the results, more and more youngsters are turning to the electronic platform and the web for entertainment so it is vital that you make sure you are present on the online platform to boost your business’s existence.
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