If businesses do not buy into the potential of video marketing, they are at risk of falling behind their competitors. This is the stark warning from one expert in online marketing strategies.
Diane Charton, MD of a media consultancy firm in South Africa, advises that video is the rising star of online marketing. Video was once an expensive format in the country for web users however according to the professional, it is fast becoming part of the mainstream and it is consumers’ thirst for quality content that is driving the shift in viewing trends.
South Africa is benefiting from faster and cheap bandwidth and this has resulted in more and more people consuming video content and integrating it into their lives as a fundamental aspect.
But this growing trend is not just specific to South Africa and consumers around the world are turning to video for information and entertainment. The platform allows people to consume a vast array of videos and share them with friends and family.
Why is online video increasing in popularity?
Well Charton suggests that the boost is due to high-quality content. Online video ad spending is expected to double to 15% in 2016 in America according to eMarketer and in 2012 alone it will increase by 55%.
If the content is good enough the chances are it will go viral and on a global scale; so imagine the possibilities if this were a video about your brand?
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Still not sure? Check out the various reasons why online video should become the sole technique in your marketing efforts.