Video for Media
For Media Agencies and Online Publishers, Vidify provides a unique, ad funded video production service. Our established, on-demand, national production network enables our partners to quickly and profitably engage in selling and distributing ad funded online video formats. With streamlined project management processes refined through years of experience – Vidify can quickly create and integrate a bespoke production schedule to suit the needs of each media partner.
The Market Opportunity
Technology has influenced the way we interact with each other, and brands are beginning to understand that they have to communicate with customers in more direct, honest and creative ways. Vidify can create engaging content for online video as an integral part of a client’s communications strategy or as the basis of a powerful digital media campaign. Ask us how we can tailor video into your client’s marketing plan – and put them right at the centre of online communications technology.
The UK’s online video advertising market is set to see record levels of growth over the coming years, as top tier media agencies continue to embrace VOD as an integral part of their broadcasting solution.
In partnership with leading Video Advertising Networks, Vidify delivers a turnkey video production and publishing solution that deliver results.
- Expertise in producing engaging online video content
- Experience in delivering on integrated digital briefs
- Efficiency in video project management
- Talented, friendly and professional production team
- National coverage
What's in it for you?
- Generate additional revenue and margin
- Build valuable video assets
- Diversify your media offering on a white label basis
- Extend your clients media coverage
- Strengthen overall campaign proposition
- Leverage free exposure through social channels
And your clients?
- Extension of their media coverage with online video
- More creative depth in their brand communication
- Strengthen their brand engagement and recall
- Generate free exposure via sites such as YouTube
Microsoft 2010 Case Study
Bounty.com were chosen by Universal McCann to carry an integrated online media campaign as part of the launch of Microsoft 2010.
Vidify worked in partnership with Bounty.com to produce and deliver 10 compelling HD commercials, as part of a 6 month online media campaign on the Bounty website. A ‘Bounty Mum’, advocating the practical, everyday benefits of using Microsoft 2010, fronted the videos. Vidify took care of the entire production process from start to finish, including script development and recruitment of the ‘Bounty Mum’.
The videos were published within a dedicated micro site and supported by several online traffic driving initiatives such as newsletters, emails and display ad formats.
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